NOT JUST FOR COFFEE MORNINGS
As a rule, vacuum jugs for coffee are created for broad target audiences and user groups – which means the design has to make compromises. Smasher is different: because it is aimed at men, it can afford to develop its own, thoroughly polarising design language.
ROBUST, MASCULINE, EMOTIONAL
With its very powerful, fuss-free and masculine looks, Smasher is more like a canister than a thermos jug. At the same time, it displays a certain tongue-in-cheek humour: the lid is like a fuel tank cap, the handle looks like a tool and the ribbing round its circumference is evocative of an oil barrel. Besides looking robust, the jug is virtually indestructible and totally suitable for outdoor use.