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PROJECT
FILL&GO ACTIVE FILTER BOTTLE

CLIENT
BRITA

YEAR
2016

DIMENSIONS
72 × 72 × 240 mm


STRATEGY
CLEAN WATER, FILTERED ON THE GO

For outdoor sports enthusiasts, carrying an adequate supply of fresh water is a must – unless they happen to have one of the second-generation Fill&Go filter bottles. While the user is on the move, the robust sports bottle cleans the water it’s filled with all by itself, providing pure, freshly filtered water at the moment it’s drunk. Fill&Go Active was developed for people who are on the go a lot – whether they’re travelling, doing sports or enjoying other outdoor pursuits.

INNOVATION
A SOFT BOTTLE THAT NEVER LEAKS

The body of Brita’s Fill&Go Active bottle is made of a soft material that allows it to be squeezed, thus forcing the water through the active carbon filter in the lid element. The short flow-through time has no impact on the quality of the filtering – quite the contrary, in fact, because the water isn’t cleaned until the moment it’s drunk. The seal concept was newly developed and, together with the integrated vent valve and sports cap, ensures the bottle is totally watertight even during vigorous movement. A separate, flush-fitting cap protects the spout from soiling and damage.

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DESIGN
SPORTY AND HYGIENIC

Particular attention was paid to the details of the design, which not only create a unique look but enhance the product’s usability as well. The recessed zones bearing the logos make for a better grip, for instance, while the silicone loop performs a multitude of functions: it prevents the bottle from rolling away, can be used to carry or secure it and adds a distinctive visual highlight. The bottle’s clear, soft design language reflects Brita’s brand values, while the large logo and fresh colours establish a link with the world of sports. Scratchproof and robust materials ensure durability and the wide neck makes for easy cleaning.

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