Strategy
REVIVAL OF A PATENT
The spray modes of hand showers are usually adjusted by turning the entire spray head. But our client Hansa holds a patent that permits lever-controlled adjustment. We revisited this distinctive technical feature and transformed it into a unique selling proposition for both the functionality and the design.
Design
UNIQUENESS BY DESIGN
Unround instead of round: lever-based spray mode adjustment permits independent designs for elongated spray heads. We turned this technical option into a unique selling proposition that sets the entire hand shower family apart from its competitors. Developed for the premium bathroom segment, the design resulted not just in a unique product but in an entire family of hand showers with targeted appeal.
SIMILAR PROJECTS